Shown here is my senior spec project, developed from January 2024 to June 2024. This journey begins with my extensive research to find a white space opportunity within the beauty industry. I was able to find that in the vegan body care market. Although there are plenty of body care products with vegan ingredients, none had ingredients that addressed the specific needs of a vegan lifestyle. Thats why I created AbsorV, a body care brand where products are infused with the nutrients that vegans and vegetarians often lack.

*All brand photography was shot myself*