Launching Saie Beauty in Saudi Arabia: Brand Development Strategy
Featured here is my brand development strategy for launching Saie beauty into the Saudi Arabian beauty market. For this project we chose a country to do in depth research on in order to find a new brand to launch into that market. I decided to challenge myself and chose a country I knew almost nothing about, Saudi Arabia. Throughout this project I learned important research skills as well as how to adjust brands to new cultures while maintaining their brand identity.
*None of the photos in this presentation belong to me*
